Do cultural and creative entrepreneurs make affectively driven decisions? Not when they evaluate their opportunities

Our research studies the influence of positive affect on entrepreneurs' evaluations opportunities (i.e. novelty assessments and entrepreneurial selection) as well how this may be different for entrepreneurs belonging to cultural creative industries. Drawing arguments role in cognition considering particular situational individual-level factors entrepreneurship industries, we hypothesize that influences opportunity evaluation. We also effect is barely present entrepreneurs. test our hypotheses a sample nascent who took part training programmes six incubators Spain, asked evaluate their own opportunity. results show positively impacts perceived selection non-creative though impact limited